Creating designs for clients around the world, and from a wide range of industries, I've picked up one immutable truth in my years as a designer. That is, no matter how creative and original the design if it doesn't connect with your business goals your investment is largely wasted. And that investment isn't limited to conceptualisation and design. Campaigns are won and lost on their ability to connect powerfully with their audience. So if your marketing fails to connect with people, then your return-on-investment will surely weaken.
That’s why my design approach is to concentrate on a great brief first. I ask questions like: What is the character of your business? Who is your target audience? and, Where can we position your offering so it knocks your competition sideways?
I started as graphic designer some 15 years ago. Then, moving on to become art director then creative director and eventually head of my own design house I gained the kind of experience that proves invaluable to commercial design projects. These skills I use every day to ensure the entire design process delivers imagery that sets my clients apart and inspires people to action.
Whether print or digital, my expertise in graphic design, brand development and print spans every step you need to consider in business design - from out-the-box concepts to campaign execution and innovative product launches.
My job begins with seeing things as you do. It ends when everyone else sees it too. Discover design that creates its own worlds and
talk to me about your ideas.
